Firm, Lift and Contour with Anew Platinum

Reclaim your elegant contours with Avon’s Anew Platinum. This skin care collection has options for firming and sculpting from head to toe with creams, serums and masks for face, neck and chest, and body.

Anew Platinum Day Cream Broad Spectrum SPF 25

Define and resculpt the look of a sagging jawline with Anew Platinum Day Cream. The daily moisturizer makes skin appear lifted and reshaped while providing protection from the sun. 1.7 oz. net wt. 

BENEFITS
   • Recontours the look of sagging skin
   • Helps restore the look of youthful skin
   • Paxillium Technolgy and Radiescent Microspheres help to counteract dullness and restore radiance
   • Formulated with SPF 25
   • UVA/UVB Protection
   • Hypoallergenic and non-comedogenic
   • Allergy-tested and dermatologist-tested
   • Suitable for sensitive skin
   • Oil-free
   • Vegan
   • Phthalate-free, paraben-free, sulfate-free, petroleum-free

TO USE
In the morning, smooth the moisturizer over a cleansed face after the application of eye cream, but before foundation. Apply evenly before sun exposure and as needed.

Anew Platinum Night Cream

Reclaim your elegant contours with Anew Platinum Night Cream. Avon’s patented Paxillium Technology boosts skin’s natural Paxillium to give life to skin cells. All of this results in fuller, smoother, brighter, firmer skin and contours. Drape skin in a veil of plush softness while moisturizing skin on your jawline. Some results show overnight, but after 2 weeks, notice a more defined and sculpted jawline, with the bonus of dramatically reduced wrinkles. After 4 weeks of applying this anti-aging face cream every night, cheeks look lifted and reshaped and there is a visible reduction in sagging skin. 1.7 oz. net wt. 

BENEFITS
• Visibly reduce wrinkles and skin discoloration
• Firm, lift and smooth facial skin
• Get younger-looking skin with contour sculpting Paxillium Technology
• Suitable for sensitive skin
• Hypoallergenic and non-comedogenic
• Allergy-tested and dermatologist-tested 
• Oil-free
• Vegan
• Phthalate-free, petroleum-free

TO USE 
• At night, smooth the moisturizer over a cleansed face after applying eye cream. If you have sensitive skin, you may experience a brief tingling sensation following application. If this occurs, wait ten to fifteen minutes after cleansing before applying, or try using more sparingly, or less frequently until your skin accommodates. As with any skin care regimen, Avon recommends the daily use of sunscreen to help prevent sun damage.

Anew Platinum Eye & Lip Cream

Paxillium Technology finally meets eye and lip treatment. Improve the natural Paxillin production of your eyelids and mouth to get defined contours, fuller skin, and a more youthful appearance overall. Special dual-tip applicator unlocks the potential of this dermatologist tested eye and lip cream. The rounded silvery tip cools and refreshes the eye area while the flat tip evenly applies cream on and around lips. 0.5 oz. net wt. 

BENEFITS 
• Define contours and lessen wrinkles
• Cool and refresh face while moisturizing
• Formulated to help reshape the look of the eye and lip area
• Hypoallergenic and non-comedogenic
• Allergy-tested, dermatologist-tested and opthalmologist-tested
• Suitable for sensitive skin
• Vegan
• Fragrance-free, phthalate-free, paraben-free, sulfate-free
• In 3 days, 86% of panelists felt the appearance of deep vertical lines above and below the lips were visibily filled in.*
• In 2 weeks, 84% of panelists agree eyes have a more reshaped look and youthful definition.*

TO USE 
• In morning/evening, smooth around eye area with the rounded tip of applicator until fully absorbed, then apply on and around lips with the flat tip. Wipe implement with dry cloth after each use and store in plastic envelope.

*Based on women who expressed an opinion in a consumer-perception study.

Anew Platinum Age-Delay Serum

With an innovative antioxidant technology containing niacinamide (vitamin B3) and panthenol (pro-vitamin B5) plus collagen-stimulating peptides. Use AM and PM before moisturizer. 1 fl. oz.

BENEFITS
• Helps promote a lifted look for sagging skin

KEY INGREDIENTS
• Peptides—Help fight back the signs of collagen breakdown to visibly firm skin
• Panthenol— Helps improve skin’s hydration, elasticity and smooth appearance
• Niacinamide—Helps support moisture barrier to visibly smooth fine lines

Paxillium Technology finally meets eye and lip treatment. Improve the natural Paxillin production of your eyelids and mouth to get defined contours, fuller skin, and a more youthful appearance overall. Special dual-tip applicator unlocks the potential of this dermatologist tested eye and lip cream. The rounded silvery tip cools and refreshes the eye area while the flat tip evenly applies cream on and around lips. 0.5 oz. net wt. 

BENEFITS 
• Define contours and lessen wrinkles
• Cool and refresh face while moisturizing
• Formulated to help reshape the look of the eye and lip area
• Hypoallergenic and non-comedogenic
• Allergy-tested, dermatologist-tested and opthalmologist-tested
• Suitable for sensitive skin
• Vegan
• Fragrance-free, phthalate-free, paraben-free, sulfate-free
• In 3 days, 86% of panelists felt the appearance of deep vertical lines above and below the lips were visibily filled in.*
• In 2 weeks, 84% of panelists agree eyes have a more reshaped look and youthful definition.*

TO USE 
• In AM/PM Apply to a cleansed face in an upward and outward motion.

Anew Platinum Firm and Sculpt Cream for Neck and Chest

With patent-pending Peptide Lifting Complex, formulated to specifically treat the skin on your neck and chest, which is more vulnerable to wrinkles and sagging. Use PM after cleansing. 1.7 oz. net wt.

95% of women showed a visibly re-contoured neck area*

BENEFITS
• Contains Peptide Lifting Complex
• Recontours the look of sagging skin
• Helps minimize the appearance of sagging skin and wrinkles
• Visibly smooths and tightens skin
• Helps restore the look of youthful skin
• Non-greasy
• Alcohol-free, phthalate-free, paraben-free, sulfate-free, petroleum-free
• Vegan

TO USE
Use every night. Massage it into the neck and chest, using gentle upward strokes.

*Based on a clinical study

Anew Platinum Sculpting Sleep Mask

Wake up to lifted-looking skin. An overnight mask that helps visibly lift, plump and nourish skin while you sleep. Formulated with skin-contouring ingredients including tetra-peptide, panthenol, niacinamide and squalane.
 
RESULTS
• Clinically tested to improve skin texture and wrinkles in two weeks.
• Clinically tested to improve skin elasticity and firmness in 4 weeks
• 90% agreed skin looks dramatically younger, feels firmer and has more visibly youthful definition*
*After 2 weeks, based on a consumer perception study

KEY INGREDIENTS  
• Panthenol – Helps improve hydration and elasticity and smooths the appearance of skin
• Niacinamide – Helps visibly improve discoloration and texture while controlling excess oil
• Tetra-peptide – Known to promote skin’s resiliency by helping to restore volume and visibly improve skin’s texture
• Squalane – Helps replenish moisture derived from olive oil

TO USE
• For PM
• After applying all evening skin care, apply to neck, face, chest.
Tip: 1 pump for face, 1 pump for neck/chest.

Anew Platinum Sculpting Body Serum

Help boost your skin’s moisture and visibly improve skin elasticity for a smooth, full-body lift. Formulated with effective anti-aging ingredients like niacinamide, panthenol (pro-vitamin B5) and powerful peptides to reduce the appearance of fine lines and wrinkles for a smoother, more youthful look and feel. In a two-week consumer study, nine out of ten women say their skin looks firmer and contoured. 6.7 fl. oz.

BENEFITS
• Helps boost moisture, leaving skin looking firmer, smoother and more youthful.
• Improves skin elasticity for a more lifted appearance

KEY INGREDIENTS
• Niacinamide—Also known as vitamin B3 and known to help refine skin’s texture.
• Peptides—Known to help boost skin’s natural renewal process.
• Panthenol—Also known as pro-vitamin B5, helps increase skin’s hydration and elasticity.

TO USE
• After showering, apply to dry skin or any areas that have firming, hydration or smoothing needs.

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