How to Choose the Avon Mascara That is Best for You

At Avon we have mascaras for every need. Here’s your guide to choosing the Avon mascara to use for whatever look you want.

Choose Your Mascara Look

For Extreme yet natural-looking volume

fmg Cashmere Ultimate Volume Mascara

Create the full, lush lashes of your dreams without smudging or budging with this rich black pigmented formula with extreme staying power

For Lash-Loving Volume

LOVE at 1st Lash Mascara

Features heart-shaped fibers for incredible volume and length. Formulated with Love Complex (TM) to strengthen and condition lashes.

For Long-lasting waterproof formula

LOVE at 1st Last Waterproof Mascara

Features 3 kinds of fibers for stunning volume and length. Formulated with Love Waterproof Complex (TM) to strengthen and condition lashes.

for easy waterproof definition

Wash-off Waterproof Mascara

Unique formula thickens and separates lashes, won’t budge in the rain and removes easily using soap and water.

for instant bold volume

Supershock Volumizing Mascara

Creates full, thick, voluminous lashes with ease. Weightless lash-building formula and unique helix brush for 7X volume.

for long and healthy definition

SuperExtend Nourishing Mascara

Protects and fortifies while separating lashes for striking definition. enriched with argan and coconut oils and vitamin E. Also available in Brown Black

for All-day, water-resistant volume

fmg CathyCat Play All Day Mascara

Long-wear formula with nourishing ingredients won’t budge, yet removes easily with soap and water

for Volume & Curl

fmg CathyCat Curl & Flare Mascara

Unique formula and curved brush curl lashes instantly and provide hold without smudging, flaking or causing fall-out.

Learn More About Avon Mascaras

fmg Cashmere Ultimate Volume Mascara

LUXE LASHES
Indulge in the lavish lashes of your dreams! Get a faux better-than-falsies look with stunning definition and lush elegance. 
This longwearing mascara coats lashes in a richly pigmented black formula that provides ultimate volume appearance and extreme staying power. Leaves lashes feeling soft. Won’t budge, smudge or transfer.

BENEFITS 
• Rich black pigmented formula 
• Longwearing 
• Leaves lashes feeling soft
• Won’t budge or smudge
• Removes easily
• Vegan and cruelty-free 

MORE TO LOVE ABOUT IT 
• Unique triple sphere brush – Hugs lashes for panoramic volume.
• Biotin and collagen – Keep lashes looking healthy and strong. 
• Vegan waxes – Create a smooth texture to enhance formula adhesion. 

TO USE 
Sweep on from root to tip. Repeat to build volume. Cap tightly after each use.

LOVE at 1st Lash Mascara

Heart-shaped, lash-hugging fibers lock onto lashes and intertwine to provide instant length and weightless volume in just one application. The Love Complex™ Formula helps to both strengthen and condition your lashes for a flawless flutter.

BENEFITS
• Vitamins A, C and E condition lashes
• Olive oil and lycopene strengthen lashes
• Smudge-free, clump-free and won’t flake off
• Paraben-free, sulfate-free, talc-free
• Vegan
• Safe for contact-lens wearers
• Ophthalmologist-tested

TO USE
Apply mascara from root to tip, wiggling the wand as you move toward the end of your lashes to achieve maximum volume, length and curl. Build additional volume by applying as many coats as desired.

LOVE at 1st Last Waterproof Mascara

The 3D formula that loves your lashes, now in stay-all-day waterproof! Lash-hugging fibers lock onto lashes for lush, voluminous, waterproof wear without smudging, flaking or clumping. The Love Waterproof Complex formula with Lashrez, olive oil and vitamin E helps strengthen and condition your lashes for a flawless flutter.

BENEFITS
• Lash-hugging pear-, flower- and cylindrical-shaped lengthening fibers lock onto lashes
• Lush, voluminous, waterproof wear
• Cobra-shaped brush lifts, curls and separates each lash
• Love Waterproof Complex with Lashrez, olive oil and vitamin E helps to strengthen and condition lashes
• Transfer-resistant
• Clump-, flake-, smudge- and waterproof
• Hypoallergenic
• Paraben- and sulfate-free

TO USE
Apply directly to lashes, from root to tip in an upward motion. For best results with this waterproof formula, apply one side at a time, until desired look is achieved.

Wash-off Waterproof Mascara

Wash-Off Waterproof Mascara stays all day and can weather any storm, plus it’s a breeze to take off. The classic tapered brush thickens and separates giving you bold and beautiful lashes. 

BENEFITS
• Waterproof
• Washes off with soap and water
• Hypoallergenic
• Ophthalmologist-tested
• Fiber-free
• Fragrance-free
• Smudge and flake-proof
• Suitable for sensitive eyes and contact lens wearers

TO USE
• Apply to upper lashes first, holding brush horizontally
• Hold brush vertically and apply to lower lashes, using just the tip of the brush
• Separate lower lashes with brush if necessary

WATERPROOF MASCARA
Traditional waterproof mascaras contain solvent based polymers that are very hard to remove and require special make up removers, however wash off waterproof contains unique emulsion technology that is easily removable with soap and water hence wash-off waterproof.

Supershock Volumizing Mascara

Big and bold mascara with a unique helix brush that layers your lashes.

BENEFITS
• 7X the volume
• Get fearlessly full lashes from a new, weightless lash-building formula and breakthrough helix brush
• Ophthalmologist tested
• Hypoallergenic
• Bold, lush finish

TO USE
• Apply mascara using sweeping upward strokes for shocking results

SuperExtend Nourishing Mascara

Lashes look longer, feel healthier and conditioned. Won’t clump, smudge or flake off. Flexi-Brush gently coats each lash with a fortifying formula, without tugging or pulling.

BENEFITS
• Lashes look longer, and feel healthier and conditioned
• Nourishing formula protects and fortifies lashes
• Won’t clump, smudge, or flake off
• Removes easily for less lash breakage
• Enriched with Argan Oil, Coconut Oil, and Vitamin E
• Hypoallergenic
• Ophthalmologist tested
• Suitable for sensitive eyes and contact lens wearers 
• Flexi-Brush

TO USE
• Sweep on from root to tip to detangle lashes and create instant length and definition
• The Flexi-Brush gently coats each lash with a fortifying formula without tugging or pulling

CathyCat Play All Day Mascara

No-budge, water-resistant lashes, from dawn to dusk. Long-wearing mascara coats each lash with rich pigments that will not budge or smudge for nine lives of perfect wear. Nourishing formula with a blend of conditioning coconut and argan oils and lash-supporting panthenol. Removes easily with soap and water. .28 oz. net wt. 

BENEFITS 
• No-budge, water-resistant formula
• Longwearing
• Nourishing formula with coconut and argan oils and panthenol

TO USE
Sweep on from root to tip. Apply additional coats for desired look.

CathyCat Curl & Flare Mascara

Create eyes that captivate—shrouded in mystery and exuding seduction—puurfect for any occasion and all nine lives! 
Lengthen, curl and captivate! Long-lasting mascara applies evenly. Uniquely curved brush provides major lift, extraordinary curl and impressive length.

Nourishing formula with a blend of conditioning coconut and argan oils and lash-supporting panthenol. .28 oz net wt. 

BENEFITS 
• Long-lasting formula lengthens and curls lashes
• With coconut and argan oils and panthenol 
• Uniquely curved brush for doe-eyed lashes 

TO USE 
Sweep on from root to tip. Apply additional coats for desired look.

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Last Updated on June 23, 2022 by avonladychris